Terms & Conditions

Welcome to Bloom Magic! The following terms and conditions govern your use of the Bloom Magic’s websites (, and and the Bloom Magic flower delivery service in Ireland and the United Kingdom.

Use of the website and the service constitutes your agreement to follow and be bound by these terms, which may at any time be amended. Your use at any time thereafter constitutes your agreement to be bound by the terms as amended.

Our website uses cookies. By using our website and agreeing to these terms and conditions, you consent to our use of cookies in accordance with the terms of our privacy policy.

1. Changes to Your Order

If you wish to make changes to or cancel your order, please email us at

Please note that changes to your order (eg: delivery address, delivery date, gift message, additional items, product selection and cancellation) must be made at least 48 hours before the delivery date, or by 12:00pm on Friday before Monday deliveries, to ensure that we have time to amend/cancel the order prior to dispatch and before our offices close on Friday.  We cannot accept changes or cancellations to orders that are due for delivery the following day as they may have been prepared and boxed. Although we will always try our best to make the changes you request, we cannot guarantee we shall be able to make the changes. Orders placed or cancelled after our offices have closed on Friday or on Saturdays/Sundays or Bank Holidays will be treated as having been received on the following working day. 

Please note that during our extremely busy periods surrounding Valentine's Day, Mother's Day and Christmas, we require that you give us 72 hours notice to process changes or cancellations. During our peak times, any changes requested within 72 hours of the delivery date cannot be guaranteed due to the volume of orders being processed.

2. Minimum Order Value

Please note that we cannot accept orders under €30 in total value, including all discounts and promotions.

3. Delivery

3.1 Recipient Address and Contact Details

The purchase confirmation email that is sent on completion of the placing your order contains all the key information pertaining to your order.  It is very important that you check this to ensure no errors have been made. If we are provided with an incorrect address and the flowers are sent out for delivery before the error is highlighted, we cannot be held responsible to any delays as a result of this, and you are not automatically entitled to a resend of a fresh bouquet.  In the event the flowers are irretrievable, we may, at our discretion, arrange for another bouquet to be sent out, subject to the details of the specific situation.

The sender is responsible for providing a daytime delivery address, local daytime telephone number for the intended recipient and a postal code where applicable. Orders without a local recipient contact number cannot be guaranteed and may be delayed.

A contact number for the recipient is very important, especially in cases where the recipient lives in a gated community or apartment and the driver / carrier will need access, or for rural addresses where the driver may need directions.

3.2 Same Day Delivery

Bloom Magic offer same day delivery throughout counties Dublin.

If you place an order before the specified time, we provide a same-day delivery service for the following counties:

  • Dublin and Wicklow if you place the order before 2 pm
  • Some areas in Kildare if you place the order before 11:30 am

3.3 Next Day Delivery

We offer next-day delivery to other counties between Monday and Saturday, provided that the order is placed before 4:30 pm on the day before the delivery date.

3.4 Deliveries to hospitals

Deliveries to hospitals can be problematic because patients often move from ward to ward, or are discharged. This means that we are sometimes unable to deliver orders for customers at a very emotional time. However, many of these problems can be avoided by ensuring that we have accurate and up-to-date information about the ward that the recipient is in. Similarly, deliveries to hospital staff can also be complicated because our drivers are not allowed to enter the wards, and staff often move around the hospital across different wards and departments.

It is particularly important that you provide the full name of the recipient of the order as there can be several patients with the same name in the same hospital.  This can lead to errors in the delivery that are beyond our control.  Most hospitals do not allow drivers to take flowers directly to wards because of health and safety regulations. Normally, our flowers will be delivered to reception or post rooms. Once the flowers are received by the reception or the post room, it is deemed by us to be delivered. It is up to the reception or the post room to make contact with the recipient and arrange to have the flowers delivered internally. We cannot take responsibility for the failure of a hospital reception to notify the recipient of flowers. 

Some wards in hospitals do not allow flowers to be kept by patients.  You should therefore check that the ward to which you wish to send flowers allows patients to have flowers on the ward.  If flowers are not accepted in the ward, we shall not be able to refund the cost of the bouquet.

3.5 Receipt of deliveries

Flowers sent to hospitals, military bases and business/office addresses will be delivered to a main reception or mailing room prior to internal distribution; When delivering to these establishments, the signature of any person authorised to accept delivery on behalf of the organisation shall be accepted as proof of delivery to your chosen recipient.

If you are sending to a hospital, military base or a business/office, when you receive the delivery confirmation email, it means the flowers have been successfully signed for. We rely on the reception or mail room to contact the recipient to inform them the flowers have arrived. We only call recipients in the event of trouble with the delivery.

3.6 Failure to deliver

A daytime delivery address and valid local phone number must be provided when placing your order.

If there is no one home to accept delivery or no answer on the telephone number provided, the driver will leave a voicemail (where applicable) or calling card (where possible) to notify the recipient of attempted delivery.

Where possible, the driver may attempt to leave the parcel in a safe place (such as a porch) or they may deliver to a neighbour. When possible, our driver may reattempt delivery later that day. If delivery has been unsuccessful, we will endeavour to notify you as soon as possible.

We do everything we can to make sure your flowers are delivered, however sometimes issues arise and deliveries don't turn up as scheduled. When buying flowers from Waterlance Limited you are not entering into a contract that guarantees delivery on a certain date provided.If we fail to deliver your order within 3 days of their intended delivery date we will send you a free replacement on our next available delivery date, or issue a full refund at our discretion. If we offer you a refund, we will refund you the full amount within 3 days. Please note that banks might take an additional 3-5 working days to refund the transaction.

3.7 Re-attempts to deliver

When possible, our drivers may reattempt the delivery later the same day. If delivery has been unsuccessful, we will endeavour to notify you as soon as possible. It is not guaranteed that our driver will be able to reattempt a failed delivery on the same day, as our drivers are moving around across a wide geography. So depending on the circumstances, a failed delivery may be re-attempted the following working day. 

In cases of an incorrect or insufficient address, or change of address an additional redelivery fee of €8 may be applied.

*Please note: for deliveries in County Dublin, if delivery has been attempted and has failed for reasons outside of our control, a redelivery charge will be applied.

3.8 Timing of deliveries

*PLEASE NOTE: As a result of COVID-19, delivery dates cannot be 100% guaranteed. While the vast majority of our deliveries are being made on-time, some deliveries may be delayed 24 to 48 hours. We appreciate your understanding during this unprecedented time.

As we appreciate that receiving flowers is often time-critical, every effort will be made to deliver your flowers on the date requested. However, in rare circumstances, we may not be able to deliver the flowers on your requested delivery date. The date of delivery may be delayed due to circumstances beyond our control, or if insufficient address / contact information has been provided. Our orders are processed and prepared by a team of skilled florists, but occasionally human error can occur during production and delivery that leads to orders be delayed. 

The possibility of orders being delayed during peak periods, such as Valentine's Day, Mother's Day and the Christmas period, is greater than usual due to the volume of orders being processed. 

When buying flowers from Waterlance Limited you are not entering into a contract that guarantees delivery on a certain date provided.  

Specific delivery times cannot be guaranteed, and during especially busy periods deliveries may take place outside normal delivery hours.

3.9 Timing of deliveries during Peak Periods

During extremely busy periods, such as Christmas day period, Valentine's Day period, Mother's Day period, we reserve the right to extend our delivery window to delivery from 9am to 9pm in order to guarantee that all orders will be delivered on the day requested. However, if we miss this delivery time but still deliver the flowers, we will not make a full refund.  In the event of a missed delivery, we will discuss with the customer what a reasonable resolution might be in the given situation. We do not offer cash refunds for failure to deliver on a certain date. By buying flowers from Bloom Magic you are not entering into a contract that guarantees delivery on a certain date during these periods.

It is also possible that, during this exceptionally busy periods, we may opt to deliver the gift a day or two early to avoid disappointment.

3.10 Delivery Instructions

During the checkout phase on our website, we provide you the opportunity to leave us special delivery instructions. If you have any special instructions regarding delivery, for example if you do not wish for your flowers to be left with a neighbour in the event that there is no one home, please enter your instructions here. 

We pass this information directly to our local drivers and nationwide couriers and we will always do our best to ensure your instructions are followed. However this is not always possible. For example, if you have asked us to leave the flowers with a neighbour but the neighbours are also out, we may either leave it somewhere secure around the property or if this is not suitable, reattempt delivery following working day.

If we follow the delivery instructions and the item is subsequently stolen, the loss is the responsibility of the customer. It is also possible that we may not follow the delivery instructions if we believe there is a great chance of the order being stolen.

We do not currently offer a timed delivery service. Please note that requesting a delivery time in the delivery instructions does not mean that your delivery will be made at this time. 

Bloom Magic will not contact a recipient in advance to arrange a delivery time. Putting a phone number in the delivery instructions box does not mean that we will contact the recipient to agree a delivery time, as this is not possible for us to do. The recipient’s phone number is used by our drivers to contact the recipient if they have trouble locating the address or if nobody is home. When the order is being delivered by our nationwide couriers, although we will ask you for a phone number for the recipient it is for our use and not the courier's as they do not offer that option as part of their service.

3.11 Force Majeure

Neither we, nor any courier service that we use shall be liable for any failure to perform, where such failure or delay results from any circumstances outside our reasonable control; these circumstances to include but not be limited to any adverse weather conditions - such as snow, flood, extreme winds - or fire, explosion, accident,  traffic congestion, obstruction of any private or public highway, riot, terrorism, act of God, or from any industrial dispute or strike.

3.12 Deliveries to Hospitals and Institutions

Hospitals and their staff go to great lengths to prevent the spread of infection. Many do not allow flowers as the flowers may unwittingly carry an opportunity for bugs to spread.

lf you are sending flowers to a patient or member of staff in a hospital or health institution you must ensure that the flowers will be accepted as we will not compensate should the flowers be refused or lost.

A mobile phone number for the recipient is essential, without which it's impossible to locate staff at a hospital.

Please note, we will deliver only to the reception of a hospital or health institution and cannot accept liability should a patient or member of staff not actually receive the flowers.

We actively suggest you send to a home address instead.

4. Flowers

Every Bloom Magic arrangement is freshly made from high-quality fresh flowers, hand-tied and presented with high quality finishing touches. Flowers will also be packed in an outer cardboard box for protection during transit.

No two bouquets are ever the same so each and every bouquet is bespoke and truly unique.

The photographs on the product page show a sample bouquet. Each arrangement made will contain seasonal flowers similar in colour, texture and vibrancy.

4.1 Availability and substitution

Every order is freshly made, therefore from season to season we may be required to substitute one or more flowers for a variety of equal or greater quality, appearance, colour or value.

Colour, varieties, and vase where applicable may vary due to availability. In the event of any supply difficulties, we reserve the right to substitute without notice.

4.2 Shelf-life of flowers

Our flowers are incredibly fresh. This is something we pride ourselves on and it’s our policy to only send out the very best flowers to our customers. Our flowers normally bloom for at least seven days and with proper care can last even longer. Note that shelf life does vary according to flower variety and the temperature they are kept at.   

Our bouquets are special and need special care. It is important that the flowers are cared for correctly as putting them by heat sources or draughts, or failing to change the water and cut the stems regularly, will kill them very quickly. We include instructions and flower food with all our cut flowers arrangements.  If we are informed that our flowers have died very quickly, we may, at our sole discretion, choose to resend another bouquet if we believe that there was a genuine issue with the flowers.  If flowers have not been properly cared for, we will not resend the flowers.

In some circumstances, our flowers are so fresh that they have not even fully bloomed when they arrive.  This can be confused with poor quality flowers but, in fact, this shows how fresh our flowers are.  The flowers will bloom quickly once they are in room temperature and will give pleasure for many days to come if cared for properly.

Bloom Magic hatbox arrangements are a unique and very special gift. Our hatbox bouquets are prepared differently than our hand-tied bouquets. In order for the arrangement to be best presented in the hatbox and to appear as photographed, the flowers need to be tightly tied at the base of the stems, and the stems need to be cut shorter than a normal hand-tie bouquet made for vase presentation.

Due to the tight tying and shorter stems, the hatbox bouquets have a slightly shorter lifespan than our vase bouquets and generally last between 5 and 7 days. This lifespan may be shorter again for our pure rose hatbox arrangements, as these need to be tied even tighter than mixed bouquets to achieve the right aesthetic look. Our hatbox arrangements last longest in cool dry settings, where heat and moisture cannot get in between the flower heads.

We understand that all of our customers would like to get the most out of their bouquets. We also need to ensure that the bouquet delivered is as advertised and delivers the WOW-factor on arrival. For this reason, we would not recommend a hatbox bouquet if you prioritize shelf-life over aesthetic. However, we would highly recommend the hatbox bouquet if you are looking to WOW the recipient with a unique and modern twist on the traditional bouquet we see so often!


5. Satisfaction Guarantee

Although we do our best to ensure that this does not happen, on very rare occasions, flowers arrive at their destination damaged or fail to arrive due to an unforeseen delivery issue. If the recipient receives damaged flowers, please contact us immediately so that we can arrange one of the following:

  • a re-send on the next available delivery date; or
  • a full or partial refund (% refund depends on the specific circumstances of the issue).

The decision as to whether to offer a replacement bouquet or a refund is made solely at our discretion. Typically we will not offer both a refund and a resend.  Where flowers have been damaged we will normally ask for them to be returned or for photographs clearly showing the problem so we can use them to determine the cause of the issue.  It is important that we are contacted as soon as possible regarding issues.  We need to be informed of any issues within 4 days of the delivery to give us the best chance of successfully resolving the issue. We will, at our discretion consider issues raised after the 4 day deadline but reserve the right to refuse the options of refunding or resending the order.

In the event that a small item, such as a vase, a box of chocolates or a candle should arrive damaged or be missing, we shall be unable to resend that item but would be happy to refund its value.

In regards to the prosecco and chocolates included with deliveries, the brand may be different on arrival when compared to that shown on our website. This can happen on occasion due to stock availability with our suppliers, however the product delivered will always be the same value as that advertised.

If we believe that there has been an abuse of our 100% Satisfaction Guarantee/Damaged flowers policy or if there are persistent claims for refunds from the same individual or group of individuals, we reserve the right not to resend flowers and to refuse to take orders from customers.  If we make such a decision, we will inform the customer of our decision in via email or via telephone. It is important to note that this guarantee does not confer the right to an automatic refund, but only to a fair resolution.

6. Small errors with orders

From time to time, there are small human errors made. For instance, very occasionally a message card goes astray or a flower is forgotten.  In such circumstances, we will do our best to make the situation right for the customer.  If the customer believes that the delivered bouquet is substantially different from that described we reserve the right to request a photograph of the bouquet so we can judge the situation.  We may, at our discretion, offer a partial refund or a discount on a future order, but do not guarantee that we will do so.  We believe in being fair and this is the spirit in which we will approach such situations.  We would not, for instance, give a 100% refund if a message card did not arrive, as the customer has received significant value in terms of the flowers nor would we give a full refund if some stems were missing, damaged or substituted; we would make what we would be considered by a reasonable person to be an appropriate compensation.

7. Fraudulent behaviour

If we believe that an order may be fraudulent in nature, for whatever reason, we reserve the right to cancel the order and refund the funds.  We are under no obligation to reveal why we believe the order to be fraudulent.  We will co-operate with the police regarding any criminal investigations.  We reserve the right to refuse to serve customers, block their IP address from accessing our website and any other blocking or fraud prevention measures we feel may be necessary to implement from time to time.

8. Duplicate orders

If we notice that two identical bouquets have been ordered, we may remove one, refunding the cost, if we believe it to have been ordered by mistake.  In such circumstances we will attempt to contact the customer but if it is urgent and they cannot be reached, we may make the decision ourselves.  You consent to our having the freedom to make this decision when you purchase through our website.

9. Abusive behaviour

We will not tolerate abusive behaviour in any way, shape or form.  Whilst we endeavour to do our very best, and 99% of our orders go like clockwork, mistakes are sometimes made. Purchasing from Bloom Magic does not entitle individuals to treat our staff abusively.  If anyone is abusive to our staff, we will terminate any dialogue immediately. We reserve the right not to deal with returning customers who have previously been abusive or offensive. We may block their account or take any other measures we wish to prevent them using our services in future.

10. Cut off times

Orders intended for next-day delivery must be placed by 3:30pm the day before the desired delivery date. 

Unfortunately we are not offering same-day delivery at the moment.

11. Special Offers and Promotional Codes

At our discretion from time to time, we may offer promotional codes or products at discounted prices. These offers are valid from the time that we introduce them to the end date of the offer and they cannot be used for purchases before the offer introduction date or after the offer end date.  A special offer or promotional code cannot be used in conjunction with any other special offer or promotional code.

In the event that a customer has made a purchase and the price of a product falls or is discounted due to a special offer or promotional code, the price of the product at the time of purchase shall 'prevail'.  We are unable to offer special offer discounts or apply promotional codes for purchases that have already been made.

As our special offers are often made available due to the availability of products, we may change the terms of special offers, or withdraw them altogether, at any time and without prior notice.  We also reserve the right to offer personalised special offers and promotions which will on be redeemable by the customer in receipt of the special offer.

As mentioned above, there may be times when certain products are offered with a free item (i.e. free chocolates with a bouquet of flowers). These items are subject to availability and so, should an occasion arise when they are omitted from an order, we reserve the right to offer an alternative at our discretion.

12. Customer & Recipient Personal Information

We require accurate contact details for both our customer and the recipient, in order to ensure that we can communicate details pertaining to the delivery.

We value our customers’ privacy and confidentiality and will never sell or lease your private information. For more information, please see our privacy policy.

When placing an order on our website, we ask that you provide us the following information:

Customer's email address. We will send you an order confirmation, order dispatch confirmation and delivery confirmation. Our courier partners may also send you an email updating you on the delivery status. Periodically, we will use your email to send out offers, discounts and marketing. Please ensure that email address is accurate when placing an order.

Customer's payment details, including full name as it appears on your credit card. This information is passed directly to our payment provider, Bank of Ireland. Note that for security, your payment details are not saved nor accessible at any time by Bloom Magic.

Customer's telephone number. We may contact you in the event of problems with the delivery or problems with the payment.

Recipient's full name, address and valid daytime phone number. We require these details to ensure the delivery. We may also use the recipient's name and address for marketing communications, however we will never use their phone number for marketing communications.